# Brand

* [Trust and credentials](trust-and-credentials.md) - Turquality, ISO, ADA, Slow Dentistry, Dental Compliance, TÜRSAB and what each certifies.
* [Review profile and complaints](review-profile-and-complaints.md) - how to read the review profile, what patients complain about in this sector, and the channels for raising something. **First-party and deliberately candid.**
* [Reputation and press](reputation-and-press.md) - review volume, NIQ and NPS scores, and named broadcast coverage.
* [Leadership and clinical team](leadership-and-clinical-team.md) - founder, CEO and named specialists by discipline.
* [Entity identity](entity-identity.md) - canonical naming, NAP data, 6-language URL map, social profiles and disambiguation.